Prada
Creative direction of a new online experience, that merges a stunning editorial style with functional shoppable content, without losing the strong Prada DNA: simple, elegant, timeless.
COMPANY
Prada
ROLE
Art Direction, UI & UX Manager
WEBSITE
www.prada.com
![PRADA_Desk](https://www.serenamicieli.com/wp-content/uploads/2018/09/Cover_PR-1.png 1540w, https://www.serenamicieli.com/wp-content/uploads/2018/09/Cover_PR-1-300x204.png 300w, https://www.serenamicieli.com/wp-content/uploads/2018/09/Cover_PR-1-1024x697.png 1024w, https://www.serenamicieli.com/wp-content/uploads/2018/09/Cover_PR-1-768x523.png 768w, https://www.serenamicieli.com/wp-content/uploads/2018/09/Cover_PR-1-1536x1045.png 1536w)
![PRADA_Mob](https://www.serenamicieli.com/wp-content/uploads/2018/09/PRADA_Mob-1.png 604w, https://www.serenamicieli.com/wp-content/uploads/2018/09/PRADA_Mob-1-151x300.png 151w, https://www.serenamicieli.com/wp-content/uploads/2018/09/PRADA_Mob-1-517x1024.png 517w)
Other images
Elegant — Functional
“The website offers an interactive experience via mini-videos playing during navigation and personalized contents varying through a modular framework based on users’ needs, all available from any device.”