Prada
Creative direction of a new online experience, that merges a stunning editorial style with functional shoppable content, without losing the strong Prada DNA: simple, elegant, timeless.
COMPANY
Prada
ROLE
Art Direction, UI & UX Manager
WEBSITE
www.prada.com
Other images
Elegant — Functional
“The website offers an interactive experience via mini-videos playing during navigation and personalized contents varying through a modular framework based on users’ needs, all available from any device.”