Prada

Creative direction of a new online experience, that merges a stunning editorial style with functional shoppable content, without losing the strong Prada DNA: simple, elegant, timeless.

COMPANY
Prada

ROLE
Art Direction, UI & UX Manager

WEBSITE
www.prada.com

PRADA_Desk

PRADA_Mob

Other images

Elegant — Functional

“The website offers an interactive experience via mini-videos playing during navigation and personalized contents varying through a modular framework based on users’ needs, all available from any device.”

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