Hotel Boite
Design of the new visual identity of the Boite Hotel. This work is a proper celebration of the hotel’s history, since it valorizes the original 70’s design of the building through the use of the “curve” element, which characterizes each hotel space.
COMPANY
Hotel Boite
AGENCY
Courtesy of.
ROLE
Branding
![Boite Mag](https://www.serenamicieli.com/wp-content/uploads/2024/05/Boite_Desk_2.png 1540w, https://www.serenamicieli.com/wp-content/uploads/2024/05/Boite_Desk_2-300x204.png 300w, https://www.serenamicieli.com/wp-content/uploads/2024/05/Boite_Desk_2-1024x697.png 1024w, https://www.serenamicieli.com/wp-content/uploads/2024/05/Boite_Desk_2-768x523.png 768w, https://www.serenamicieli.com/wp-content/uploads/2024/05/Boite_Desk_2-1536x1045.png 1536w)
![Boite](https://www.serenamicieli.com/wp-content/uploads/2024/05/Boite_Mob.gif)
Other images
Contemporary — Retro
“The new Boite logo considers both the cultural and stylistic origins of the hotel and the desire to effectively reposition itself in the contemporary niche hospitality landscape.”